Designing for Impact

I love sharing practical advice on how to use design to create real impact. I'll also provide case studies, insights on design, as well as resources and tools to help readers apply design thinking to their projects and organizations.

How to Create a Simple Customer Journey Map

Creating a customer journey map can help businesses understand their customers' needs, pain points, and expectations and identify opportunities for improvement. The post goes on to explain the four steps for creating a customer journey map: Defining customer segments, identifying touchpoints, mapping out the journey, and identifying pain points and opportunities for improvement.

Tutorial

3 Exercises To Understand What Your Customers Think Of Your Brand

A guide on how to understand how customers perceive your brand and how they feel about it, by using three exercises: conducting customer surveys, analyzing social media mentions, and hosting focus groups

Tips

5 Reasons To Invest in Customer Research BEFORE You Start Building Your Product

Highlighting the importance of conducting customer research before starting to build a product. Understanding your target market, saving time and resources, increasing the chances of success, gathering valuable feedback, and creating a better user experience.

Tips

How Covid-19 impacted my design process

The spring of 2020 was a crazy time. Here's how I handled doing my best work in such a new environment.

Thoughts

My Complete Client Problem Definition Process

By following this process, I am able to ensure that I fully understand my client's needs and goals, and that the final solution is tailored to meet their specific requirements.

Thoughts