Expose the Problem
What is the most valuable problem for your organization to solve? Identify the problems that matter most to your customers. Explore solutions from validated opportunities.
Research - Problem Discovery
Lead exploration in an emerging market
Executives are challenged to lead the future of their company, oftentimes with very little certainty. In the early phase, it's important to avoid committing to any particular technology solution. Instead, our design research methods identify opportunities in those sticky problems that keep customers up at night.
Research - Problem Setting
Validate a design opportunity
Anthropology meets Mad Men. Ethnographic Research gets you and your team out of the building and into the context where the problem exists. Avoid investing in a solution that no one needs!
Analysis - Problem Framing
Define and launch a design challenge
Keep your pitch compelling and concise for all audiences. This package of deliverables offers leadership an opportunity communicate their full vision with professional sleek materials.
- Empathy Mapping
- Customer Persona
- Root Cause Analysis
- Jobs to be Done Canvas
- Custom Infographics