Expose the Problem

What is the most valuable problem for your organization to solve? Identify the problems that matter most to your customers. Explore solutions from validated opportunities.

Research - Problem Discovery

Lead exploration in an emerging market

Executives are challenged to lead the future of their company, oftentimes with very little certainty. In the early phase, it's important to avoid committing to any particular technology solution. Instead, our design research methods identify opportunities in those sticky problems that keep customers up at night.

Research - Problem Setting

Validate a design opportunity

Anthropology meets Mad Men. Ethnographic Research gets you and your team out of the building and into the context where the problem exists. Avoid investing in a solution that no one needs!

Analysis - Problem Framing

Define and launch a design challenge

Keep your pitch compelling and concise for all audiences. This package of deliverables offers leadership an opportunity communicate their full vision with professional sleek materials.

  • Empathy Mapping
  • Customer Persona
  • Root Cause Analysis
  • Jobs to be Done Canvas
  • Custom Infographics

How can I help you make an impact?

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Prattis Method & Design LLC is owned and operated by Rashida Prattis. Copyright 2019 ©